CHAPEAU31

5 BUILDING STRUCTURES

4 revitalized historic buildings and 1 former hat factory

OASIS

In the center: A Green Oasis with a 800m² garden, perfect for family living and lofts, in the heart of the city.

SPACIOUS RESIDENTIAL COMPLEX

7,500m² total area between Favoritenstraße and Graf Starhemberg-Gasse.

WELL-PROTECTED LIVING ON THE WIEDENCHAPEAU 31

THE#PROJECT

The luxury renovation of the historic Vienna Hat Factory marks the beginning of the second chapter in our story – the development of the exclusive “Quartier Starhemberg” residential quarter on the Wieden.

With this project, Wiener Immobilien once again blends history, tradition, and modern sustainability to create a high-end legacy for future generations.

The former hat factory, a building with significant architectural and industrial importance in Vienna’s history, along with the historic townhouse at Graf-Starhemberg-Gasse 31, now offer premium residential units for sale, ranging from family living and lofts to artist studios.

THE LIVING CONCEPT

THE#CONCEPT

The unique blend of past and present is designed to make living in CHAPEAU 31 a truly exceptional and stylish experience. Here, WIENER IMMOBILIEN seamlessly merges history and modernity in a captivating way. The industrial aesthetic combined with contemporary renovations creates an unparalleled charm and offers an inspiring living environment that reflects individuality and culture, perfect for families, artists, and design enthusiasts.

Residents of these units will literally live in a piece of history, as the walls preserve traces of times gone by—memories of craftsmanship, innovation, and tradition. People with a deep affinity for design, culture, and history, who share a collective awareness of the significance of the place, will find their elite home here.

A historic hat factory is reinterpreted.

FABRIK 31 LOFTS

Perfectly designed floor plans with an open concept
Apartment sizes ranging from 155m² to 175m²
Industrial charm and bright rooms
Spacious living kitchens up to 90m²
Outdoor spaces overlooking the quiet inner courtyard and magnificent garden concept include roof terraces and penthouses available for customized living.
Magnificent garden concept

FACTORY#LOFTS

FACTORY RESIDENCES

2-3 room units in the hat workshop, creating a unique living culture as an expression of individuality and lifestyle
Dreamlike historic apartments with a special flair
Apartment sizes ranging from 35m² to 115m²
Living kitchens with outdoor space overlooking the quiet inner courtyard
A green tower in the courtyard appears as a relic of a bygone era, hidden yet majestic, a silent guardian of the courtyard, surrounded by nature that has gently embraced it.

RESIDENCES

STARHEMBERG HEIGHTS

Exclusive penthouses with panoramic and green views offer an opulent living experience.
Apartment sizes ranging from 135m² to 240m²
Spacious living kitchens with outdoor space on the same level, allowing for customized living concepts
Rooftop terraces with the option for a sauna and swimming pool fun

STARHEMBERG#HEIGHTS

ATELIERS STARHEMBERG

Charming commercial units in an absolutely peaceful location
Office spaces ranging from 30m² to 170m²
Custom-designed medical offices up to 170m²
High and bright rooms for creative and cultural purposes
Outdoor spaces for all units

ATELIERS#STARHEMBERG

CULTURAL SIGNIFICANCE

HAT MANUFACTURER

The hat factory, once Wiener Modelhut Manufaktur, part of the thriving Vienna textile and fashion industry, represents a piece of Vienna’s industrial history and is an example of the city’s evolution from a production center to a modern urban space. The building at Graf Starhemberg-Gasse 31 is one of many examples of industrial architecture that shaped Vienna’s cityscape and is now a listed building or preserved accordingly.

The Wiener Modelhut Manufaktur was known for its craftsmanship and the high quality of its products, contributing significantly to the golden age of the Viennese hat industry. In the 19th and early 20th centuries, high-quality hats were produced here, sought after both in Vienna and internationally, for all social classes, from ordinary citizens to the upper echelons of Viennese society.

However, with time, particularly after World War II and changing fashion trends, the importance of hat production declined. Many such factories had to close, which eventually happened to the one at Graf-Starhemberg-Gasse.

THE ARCHITECTURAL CONCEPT BY OPU ARCHITECTS

THE#ARCHITECTS

In addition to the practical value created by the quality and functional features of the project, Quartier Starhemberg aims to evoke an emotional connection.

The architects’ vision is to merge the identity of the property with the art of building development, giving the quarter a unique personality.

The longing for security, diversity, and refined traditional craftsmanship merges with sophisticated contemporary living spaces and positive energy.

What is Quartier Starhemberg for Klaus Olbrich?

“The foundation of the entire design process is the history of the site. The existing material forms the core of all considerations. Elements are added while others are subtracted. Existing qualities are preserved and transformed into a new WHOLE.”

What does authentic mean for Quartier Starhemberg?

Quotes – No Imitations
Timeless quality – No superficial shine
Contemporary transformation – No replica

The experience of self-evidence is meant to touch people. A new standard is being created.

The QS | Quartier Starhemberg project consists of 2 interconnected parts:

1) “FAV” – Part of Favoritenstraße:

Link to the website: www.Quartiert-Starhemberg.at

2) “GSG CHAPEAU 31” – Part of Graf Starhemberg-Gasse

www.Chapeau31.at (current site)

PRICE LIST | AMENITIES | FLOOR PLANS

MY#SECRET#GARDEN

A Dream Garden for All Seasons

The residential project is surrounded by a harmoniously designed garden, and the flats within offer both comfort and aesthetic appeal. It combines natural beauty with thoughtful functionality to create an oasis of peace and relaxation. The balanced combination of evergreen plants, seasonally blooming species, and decorative elements like climbing structures or light plays keeps the garden lively and attractive throughout the year. A perfect place to leave behind the daily routine and experience the beauty of nature in every season. A small trickling fountain provides a soothing sound and creates a visual focal point.

Evergreen plants and blooming varieties climb up the elevator shafts. In winter, frost-resistant climbing plants bring vibrant structures, while in summer, bright flowers create a picturesque image. Deciduous trees and evergreen plants provide structure and create shady retreats. In autumn, the trees enchant with bright colors, and in winter, the evergreens remain a focal point.

A mood-enhancing lighting concept makes the garden an inviting place even after sunset and during the darker months. Pathway lights along the walkways provide safety and highlight the garden’s structure. Accent lighting for plants and trees emphasizes the shapes of trees, shrubs, and climbing plants.

THE#LOCATION

THE SURROUNDINGS

Detailed Location Plan

ON FOOT

U1 SÜDTIROLER PLATZ

1 minute

THERESIANUM

5 minutes

SCHLOSS BELVEDERE

9 minutes

KARLSPLATZ

14 minutes

BY CAR

KRANKENHAUS KFJ

10 minutes

WIENERBERG

11 minutes

GRÜNER PRATER

15 minutes

GOLF CLUB FREUDENAU

16 minutes

BY BIKE

TECHNISCHE UNIVERSITÄT

3 minutes

NASCHMARKT

5 minutes

STADTPARK

8 minutes

DONAUKANAL

11 minutes

PUBLIC TRANSPORT

MARIAHILFER STRASSE

14 minutes

VIC

14 minutes

KRANKENHAUS MEIDLING

22 minutes

FLUGHAFEN SCHWECHAT

23 minutes

THE AREA

CHAPEAU 31
combines the charm of a historic district with modern infrastructure and excellent connectivity, making it a desirable location for city dwellers.

The proximity to Vienna’s main train station and access to the U1 subway line provide excellent reach within Vienna and beyond, ensuring a convenient neighborhood for residents. Train connections, suburban trains, and bus line 13A complement the mobility options, making the area ideal for city dwellers, commuters, and travelers.

A vibrant neighborhood with diverse shopping options, from small boutiques to large supermarkets, is nearby, offering an upscale living experience. The district also offers an excellent culinary scene, with a mix of traditional Viennese coffeehouses and modern boutique prestigious restaurants.

The 4th district is characterized by charming Gründerzeit buildings and historic structures that create a unique elegant atmosphere. St. Elisabeth Square, with its impressive neo-Gothic parish church and small marketplace, the Baroque Schloss Belvedere complex, the Akzent Theater offering a wide range of theater performances, concerts, and cabarets, the 21er Haus, now known as Belvedere 21, a museum of contemporary art, the Vienna Musikverein, one of the most renowned concert halls in the world, as well as landmarks such as the Karlskirche, one of the most impressive Baroque buildings in Vienna, are all in close proximity and offer rich cultural experiences.

Green Spaces and Recreation

The Belvedere Garden: A magnificent Baroque garden in Vienna that connects the Upper and Lower Belvedere. The garden is a masterpiece of landscape architecture and a significant example of 18th-century French style.
The Swiss Garden: The park is known for its old tree-lined avenues, flower beds, and well-maintained green spaces. It features both native and exotic plant species, creating variety and a tranquil atmosphere. In the heart of the park, there is a small pond with a fountain, which is a popular spot to relax, especially on warm days. The park also displays several artworks, including works by renowned artists like Fritz Wotruba.
The Alois-Drasche-Park: A quiet and green oasis, covering over 16,000 square meters, offering both shady plane trees and open spaces to relax. The park serves as a meeting place for young and old and offers a seasonal attraction, the “Wiedner Eistraum,” during winter, providing peace and relaxation in the heart of the city.

INQUIRIES ABOUT "CHAPEAU 31"

If you are interested in ‘Quartier Starhemberg‘, we ask you to provide us with the following information:

THE#CONTACT

A PROJECT BY

Wiener Immobilien is also dedicated to the preservation of historical structures and the protection of Vienna’s architectural history in this project. It blends the rich past with the demands of modern living, creating properties that honor tradition and embrace innovation. Wherever possible, innovative green concepts are integrated, not only enhancing the urban space but also bringing nature and quality of life to areas that previously had no greenery.

Wiener Immobilien is an established company that has been restoring historic buildings for many years with passion and expertise, consistently balancing tradition and modernity. Specializing in the revitalization of listed and historic buildings, the company has earned a reputation for achieving the perfect balance between technological advancement and the preservation of architectural beauty.

Respect for the history of a building has become the heart of the company. Every historic building is viewed as a testament to past eras, whose charm and character should be preserved. At the same time, the developer believes that contemporary living and working spaces must be created, meeting the highest technical and energy standards.